Program License
MENTAL TRAINING INFRASTRUCTURE FOR ATHLETIC PROGRAMS
One system. Every team. The same language.
Right now, mental training in most athletic programs is hodgepodge — one team doing breathing work a coach found online, a consultant in for a day with another squad, different words for the same skill depending on who's talking.
COMPETE gives your whole department one shared system coaches can run inside the rhythm of practice they already have.
You have pieces. You need a system.
A coach here runs something she read about. A consultant comes in for a preseason talk that lands well and fades by October. Your best team has a captain who holds things together mentally, and nobody's quite sure how to replicate that for the next group.
And when the coach who cared most about it leaves, much of the work leaves with them.
Most coaches already know the mental game matters and that today's athletes need these skills more than ever. What they don't have is a system built to train it - one the department can adopt, support, and reinforce across teams without relying on each coach to create their own approach.
Built to run without a specialist in the room.
A consultant is expensive to run across a whole department, and the work leaves when they do. A workshop can land well and fade. A digital platform still needs coaches to remember to open it and figure out how to turn content into practice.
COMPETE gives coaches the language, tools, and structure to run mental training themselves, inside the environments where athletes are already developing.
Imagine your coaches, athletic trainers, and strength staff using the same language and reinforcing the same skills. Composure means the same thing whether an athlete hears it from their volleyball coach, in the weight room, or from an athletic trainer.
COMPETE is built so it runs consistently, season after season from within your program.
Built for how coaches actually operate.
Physical cards to sit on your desk, fit in a binder, a bag, or a back pocket. Plus, easy digital access so the skills are always at your finger tips - pull them out on the bus, in a hotel lobby, or make use of unexpected downtime.
It’s a system built to slot into the time and places coaches already have: practice, travel, film, the walk from the locker room to the field.
What coaches, athletes, and directors are saying…
“COMPETE creates a shared language across your whole program - coaches, athletes, all of it. It becomes a living part of your culture, not just something you do once and forget.”
“This system is incredibly effective at improving individual mental resilience and performance in competition and it generated some of the most connecting and joyful conversations our team had all season. It provided both tactical skills for shifting energetically in the moment, created shared language we used together, and grounded this season and our individual commitment to something broader and longer term.”
“It is really great having everyone on the same page and using shared language. Plus, this program is extremely scaffolded and accessible no matter your starting point.”
One system. Choose your depth.
Every tier runs from the same core skills and language. What changes is how deeply your department wants to build mental training into the athlete experience.
COACH CORE — Build the foundation
Give every coach a simple, repeatable way to train five foundational skills inside practice.
Daily practice cards make the reps easy to run without asking coaches to build the content themselves.
What's included:
Department-wide access - every coach, all year
Five skills: Breath, Mindfulness, Notice the Good, Control, #ChooseChallenge
Staff turnover covered - new coaches add at no extra cost
From $1200/year
COACH CORE+ — Deepen the learning
Everything in Coach Core, plus discussion guides, session flows, and athlete worksheets.
Built for coaches who want to slow down around a skill, create a stronger team conversation, and help athletes understand what they're practicing — not just do the rep.
What's included:
Everything in Coach Core
Discussion guides for all five skills
Athlete worksheets - a way for players to reflect during and between reps
Structured 15-min session flows built around a single skill
From $1500/year
FULL SYSTEM — Expand the toolkit
The complete 18-skill COMPETE system — more tools for the wider range of moments, challenges, and developmental needs that show up across a season.
What's included:
Everything in Coach Core+
All 18 skills across Composure, Optimism, Motivation, Presence, Engage, Trust, Elevate
Every coaching card, discussion guide, and worksheet in the system
One shared language, department-wide, no matter which skill a moment calls for
From $3000/year
ATHLETE CORE — Put the training in the athletes’ hands
The athlete companion pack. Same five skills, same language, now built for athletes to train on their own — inside or outside practice. Pairs with any tier above.
What's included:
Department-wide access, current season
The same shared language your coaches are already using
One flat department price — from $1,200/yr
ADD IMPLEMENTATION SUPPORT
Every tier can be fully self-deployed. Programs that want more hands-on support can add a kickoff, staff training, or season touchpoints with Piers.
Virtual kickoff
In-person kickoff and staff training
Ongoing virtual staff sessions
Individual coach consulting
Tools coaches can pick up and use.
COMPETE isn't one format used for every job. Coaches get practical tools for training skills in the flow of a season—from quick practice reps to deeper team conversations.
Built by Someone Who's Done This at Scale
Piers Kowalski, MA, CMPC, is certified by the Association for Applied Sport Psychology — the only nationally accredited credential in mental performance consulting. 15+ years building and deploying mental performance programs across collegiate and professional sport, training coaches and practitioners, and creating systems that work without him in the room.
I built COMPETE because I believe mental performance training should be as natural a part of an athletic program as strength and conditioning — not a luxury a few teams get, but infrastructure every program has
ONE LICENSE. EVERY COACH. ALL SEASON.
Mental performance integrated into every practice — same skills, same language, program-wide.